Getting approved for a credit card is just step one. The real value lies in using it strategically. The Bank of America® Customized Cash Rewards Credit Card empowers you to do just that. It doesn’t lock you into rigid reward categories instead, it gives you the freedom to choose where you earn the most.
Bank of America® Customized Cash Rewards
No annual fee Review rates and feesWhether your expenses change from month to month or you consistently spend in a certain area, this card offers a level of personalization that helps your rewards keep up with your life. Here’s how you can make the most of what this flexible card has to offer.
Why the Customized Cash Rewards Card Stands Out
The Bank of America® Customized Cash Rewards Credit Card is designed for people who want more control over their cashback strategy. With no annual fee and powerful digital tools, it’s built to fit into your everyday routine while helping you earn more where it counts.
Cashback That Adapts to You
- Earn 3% cashback in a category you choose:
- Gas & EV charging stations
- Online shopping (including phone plans, streaming, and internet services)
- Dining
- Travel
- Drugstores & pharmacies
- Home improvement & furnishings
- 2% cashback at grocery stores and wholesale clubs (automatically applied)
- 1% cashback on all other purchases
Welcome Bonus & Extra Perks for Members
- Earn a $200 online bonus when you spend at least $1,000 in the first 90 days after account opening
- Preferred Rewards clients can boost their earnings by 25% to 75% more cashback across all categories, depending on their tier
This means your chosen 3% category could effectively earn up to 5.25% back, and even grocery store purchases could climb as high as 3.5% all based on your relationship with the bank.
Tools & Features That Keep You in Control
- Tap-to-pay technology for faster, safer transactions
- Zero liability guarantee for unauthorized charges
- Mobile & online banking for full account management
- Digital wallet ready: Works with Apple Pay®, Google Pay™, and Samsung Pay
- Real-time alerts by text or email to help manage due dates and spending
- FICO® Score access included
- Paperless statement options for added privacy
- Fraud detection monitoring built in
- Balance Connect® overdraft protection when linked to a BofA checking account
Transparent Fees & Competitive Rates
- No annual fee
- 0% intro APR for 15 billing cycles on purchases and balance transfers (made within the first 60 days)
- After the intro period, a variable APR applies
- Balance transfer fee: 3% for the first 60 days, then 4%
How to Use the Card Strategically
Maximizing your cashback is all about planning. Here’s how to make the most of every benefit:
- Pick your 3% category based on current spending needs (e.g., travel in summer, online shopping in winter)
- Monitor your bonus progress using the Bank of America® mobile app
- Redeem strategically: Use your cashback as statement credits to lower your bill or cover larger purchases
- Pair with a flat-rate rewards card to optimize earnings on non-bonus purchases
- Update your category monthly to reflect any seasonal or lifestyle changes
Great Cards to Pair With
Looking to build a complete rewards strategy? These cards complement the Customized Cash Rewards Card nicely:
| Card | Best For | Key Benefit |
|---|---|---|
| Wells Fargo Active Cash® | Flat-rate cashback | 2% back on everything, no categories |
| Citi Custom Cash℠ | Auto-adjusts 5% cashback | No need to change categories manually |
| BofA® Travel Rewards | Travel and global spending | No foreign transaction fees |
These cards help fill in the gaps when you want broader or more automated cashback coverage.
Who’s Eligible and How to Apply
Basic Requirements:
- Be at least 18 years old
- Have a valid U.S. address and SSN
- Provide income and employment details
- Recommended: a fair to good credit score
How to Apply:
- Visit the official Bank of America website
- Find the Customized Cash Rewards card page
- Click on Apply Now
- Fill out the secure online application
- Submit and receive an instant or follow-up decision
- You can also apply through the mobile app or at a BofA branch
❓ Key FAQs – What People Really Want to Know
Can I use the Bank of America® Customized Cash Rewards Card abroad?
Yes, you can use it internationally, but keep in mind that foreign transaction fees may apply. If you travel frequently, you might want to pair it with a travel-friendly card.
What if I forget to change my 3% category?
No problem. If you don’t update your category, it simply stays the same as the previous month. You can change it again the next calendar month through your online account or the mobile app.
When does the quarterly spending cap reset?
The cap on 3% and 2% cashback categories resets every quarter. Once a new quarter begins, you can earn enhanced rewards again up to the $2,500 combined limit.
Can I switch my 3% category more than once a month?
No, you can only change your selected category once per calendar month. If you don’t change it, your previous selection remains in effect.
How do Preferred Rewards bonuses work with this card?
If you’re enrolled in the Bank of America Preferred Rewards program, your cashback gets a boost. Depending on your tier, you’ll earn 25% to 75% more cashback across all spending categories—automatically.
Final Take: Is This the Right Card for You?
If you like having a say in how you earn rewards—and want a card that works with your life instead of forcing you to adapt—then the Bank of America® Customized Cash Rewards Credit Card is a standout choice.
With its unique ability to shift your top cashback category, generous welcome bonus, no annual fee, and strong digital tools, it’s a card that truly rewards everyday spending. Add in the Preferred Rewards program, and the value only grows.
For anyone looking to earn more without unnecessary complexity, this card delivers a flexible, rewarding experience that adjusts with your needs.
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